Assistant Brand Manager ( Y6R49VV9)

Role Overview

We are seeking a creative, analytical, and results-driven Assistant Brand Manager to support brand strategy, marketing communications, campaign execution, and brand growth initiatives within a fast-paced retail fashion environment.

The selected candidate will be responsible for developing and implementing marketing strategies, coordinating ATL, BTL, and digital marketing activities, supporting content creation, monitoring campaign performance, and identifying opportunities for brand expansion. This role requires strong marketing knowledge, project management skills, analytical thinking, and the ability to work closely with cross-functional teams, suppliers, and advertising agencies.

Key Responsibilities

Brand Strategy & Marketing Planning

• Develop and implement comprehensive marketing strategies for assigned brands.
• Support brand positioning, campaign planning, and promotional activities to achieve business objectives.
• Identify new market segments and opportunities for brand expansion.
• Stay updated with industry trends, emerging technologies, and marketing best practices.
• Recommend improvements to strengthen brand visibility, engagement, and market presence.

ATL, BTL & Digital Marketing Execution

• Plan and execute brand communications through ATL, BTL, and digital marketing activities.
• Assist in creating engaging content for digital and social media campaigns.
• Support in-store activities, promotions, branding, and campaign execution.
• Coordinate with internal teams to ensure successful product launches and brand promotions.
• Ensure all brand communication activities are aligned with brand guidelines and marketing objectives.

Campaign Monitoring & Reporting

• Monitor marketing campaign performance and evaluate effectiveness.
• Ensure effective budget allocation across marketing initiatives.
• Prepare insightful reports on campaign results, customer engagement, and brand performance.
• Analyze data and draw actionable insights to improve future campaigns.
• Track marketing outcomes against targets and recommend corrective actions where required.

Supplier & Agency Coordination

• Maintain strong relationships with suppliers, advertising agencies, and external service providers.
• Coordinate with vendors to secure cost-effective and up-to-date solutions for branding and communication initiatives.
• Ensure marketing materials and campaign deliverables are completed on time and to the required standard.
• Work closely with cross-functional teams to ensure smooth execution of brand and marketing activities.

Candidate Profile

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of experience in a marketing or brand management role.
• Previous experience in retail fashion will be an added advantage.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Target-oriented mindset with a proven track record of achieving objectives.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Ability to adapt to changing priorities in a fast-paced environment.
• Excellent communication skills, both verbal and written.
• Strong coordination, planning, and stakeholder management skills.
• Creative mindset with strong attention to detail.