Senior Executive/ Assistant Manager Performance Marketing( Y6R33YY9)

Role Overview

We are seeking a highly results-driven and data-oriented Senior Executive/Assistant Manager Performance Marketing to lead paid digital campaigns focused on generating high-quality leads for travel packages and holiday experiences. This role focuses on campaign scaling, lead generation, revenue growth, and performance optimization across major digital platforms within a fast-paced travel environment.

Key Responsibilities

• Plan, execute, and scale paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other relevant platforms with a focus on travel packages
• Drive high-quality inbound inquiries (leads) for holiday packages, ensuring strong conversion potential
• Optimize campaigns continuously to improve cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
• Manage and allocate marketing budgets effectively to maximiserevenue and GP contribution
• Work closely with the sales team to ensure lead quality, conversion tracking, and revenue alignment
• Develop and test audience segments, creatives, and landing pages specifically for travel offerings (destinations, packages, seasonal campaigns)
• Implement and manage tracking tools (pixels, conversion APIs, UTM parameters) to ensure accurate performance measurement
• Analyze campaign data and provide actionable insights and weekly performance reports
• Identify new growth opportunities across platforms, markets, and travel segments
• Stay up to date with travel trends, seasonal demand patterns, and platform algorithm changes

Key Requirements

• Minimum 6 years of hands-on experience in performance marketing, with mandatory experience in the travel or holiday industry
• Proven track record of generating and scaling qualified leads for travel packages
• Strong expertise in Google Ads and Meta Ads Manager
• Experience managing large monthly ad budgets and delivering measurable ROI
• Solid understanding of customer journey in travel (inquiry consultation booking)
• Strong analytical mindset with the ability to translate data into growth strategies
• Experience working closely with sales teams and understanding lead-to-revenue conversion
• Proficiency in Google Analytics, Google Tag Manager, and tracking setups
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• Preferred Qualifications
• Familiarity with CRM systems and lead management processes
• Experience in landing page optimisation and conversion rate optimisation (CRO)
• Understanding of seasonality and pricing strategies in the travel industry

Skills & Competencies

• - Strong campaign planning and execution skills
• - Excellent data analysis and reporting capability
• - Strong budget management and commercial awareness
• - Ability to multitask and manage multiple campaigns simultaneously
• - Strong communication and coordination skills
• - Problem-solving mindset with growth focus
• - Creative thinking for ad angles and audience testing
• - Ability to work in a fast-paced target-driven environment